Franco

Deriu

In a journey we tell about our tradition, our desire for change.
This is what the Associazione Culturale Pieve di Gaifa di Urbino wanted to do, telling through the crescia sfogliata al farro, a path of recovery of ancient cereals long forgotten. In my photographic interpretation, I wanted to represent a warm convivial table, in which every ingredient meticulously illuminated becomes an essential part of the image and witness the birth of the Crescia of Gaifa.

The first thing to do before a photo shoot is to take and touch the product at 360 °. Identify what is its strength and its great potential, small characteristics that give it value.
And on the basis of this, looking at the bronze-drawn pasta dei Paccheri I immediately identified its strengths: the typical roughness of the drawing, the shape that is not always the same, its golden color. These are characteristics I wanted to work on to convey and communicate the product.

"The inimitable taste of Batticuori comes from the union of cocoa and dark chocolate, with their crumbly heart-shaped dough that makes them perfect for a sweet soak!"
So wrote Mulino Bianco @mulinobianco in its packs of Batticuori, biscuits that have always accompanied our entire days, from breakfast to a healthy and fun snack.

Today...from my "secret" pantry ... a delicacy of @casaflorio: - a sauce with spicy sausage -! Thanks to the variety of "Casa Florio" we treat ourselves to a first course typically Italian made only with simple ingredients and from the imagination of chef Claudio Florio directly from Molise. Thanks to a great manufacturer where tradition and innovation are the masters.

Shot to present Molise's excellence, the renowned salami of @casaflorio. the idea was to bring attention to the natural ingredients used. It took 8 hours of work to complete the final image.

"Inspiration is everywhere" so he mentions in his TVS lider brand in non-stick pans. It 'a tribute in which I wanted to photograph the great performance of the pan on a black background and food.

Shotting for a ice-cream shop in Cattolica. Fun and pleasant in the selection and in the insertion of part of the ingredients around the ice creams , but eating them later was even more fun! Thank you "Gelateria Delizia"

I wanted to make this photo with cherry tomatoes, which perfectly fit this interpretation with the aluminum can and a touch of freshness almost to indicate that what we buy in can can be fresh and genuine.

This photo was taken on Easter, I think the quail eggs have been essential to the success of this photograph, all done with care without leaving anything to chance, especially the light control, I would be happy.