I’m a food photographer based in Italy, working mainly with restaurants, hotels, and food & lifestyle brands. Alongside photography, I also create video content and social-first formats, combining aesthetics, storytelling, and strategy. I love turning food, people, and moments into engaging content designed to connect and perform on social networks.
Food photographers in Florence
Florence, the cradle of the Renaissance, offers food photographers a perfect blend of history, art, and culinary richness. The city’s elegant trattorias, bustling markets, and charming piazzas create a visually inspiring backdrop where dishes can be framed as both art and story. Photographers often focus on capturing the textures, colors, and details that make each dish unique—glossy pasta sauces, rustic breads, or delicate gelato—turning food into images that are as vibrant as the city itself.
Outdoor photography in Florence benefits from the warm Italian light and iconic architecture. A cappuccino on a sunlit terrace, a plate of fresh pasta framed by cobblestone streets, or a vibrant market display can all be transformed into compelling compositions. Even the smallest gestures—a hand sprinkling Parmesan, steam rising from a risotto—can add life and narrative to a photograph.
Studio and indoor shoots allow photographers to control lighting, props, and composition with precision. Carefully chosen backdrops, linen napkins, rustic ceramics, and fresh ingredients enhance the story without overwhelming the dish. Every element, from the sheen on olive oil to the layering of a dessert, is arranged to make the food visually irresistible.
Storytelling is central to Florence’s food photography. Beyond simply capturing a dish, photographers often include elements of lifestyle, culture, and seasonality: a chef finishing a plated dish, friends enjoying a meal in a piazza, or ingredients sourced from local markets. These moments add depth and emotion, turning images into narratives that celebrate both food and the city’s rich heritage.
By blending technical skill, creativity, and a deep appreciation for Florence’s culture, food photographers craft images that are visually stunning and emotionally engaging. Each photograph captures not only the flavors and textures of the dishes but also the atmosphere, artistry, and charm of the city, leaving viewers with a lasting impression of taste, elegance, and Italian culinary tradition.