Samuel

Vasquez

Created for Pizzarelli as part of their 40th Anniversary Campaign focusing on their fresh ingredients and dedicated preparation of each pizza pie. Lit with strobes to freeze the motion as well as an Arri Tungsten Fresnel for the warm rim.

100mm Zeiss working overtime for those details. Love the textured detail on the left side of the label. Elegant light pattern in the liquid achieved by just lighting the background just right.

Made entirely in studio with real sand and a tv screen for the background. Palm leaves were added in post but we had them on set to create the reflections on the bottle.

This is one of those shots that look really simple but took hours to set up and execute. Simple 3 light set up, but it was multiple dozens of tries in getting the pour, bottle position and hand placement all perfect in camera. And after every single try it’s clean, refill and try again. The result was absolutely worth it though.

Part of a series of images used in a rebranding campaign for Pizzarelli, a beloved Dominican pizza restaurant delivering happiness to homes since 1982.