Reka

Peurala

A high-concept commercial hero shot built on a striking upside-down, two-plane composition that invites the viewer to pause, tilt, and explore. The featured @hartwall1836 product is the key ingredient of the traditional Runeberg cake. The packaging is woven into the narrative with confidence, honouring both heritage and innovation through dynamic visual storytelling. The unique vision and complex technical execution elevate the product’s role from ingredient to integral muse, creating an image with the pure intention to inspire the viewer while making the brand proud.

A playful fusion of tradition and indulgence, captured as a hero visual. Rich textures, layered details, and controlled lighting elevate the dessert into a true centre piece rather than just a sweet pastry. Decadent yet intentional, it balances Nordic tradition with the viral Dubai chocolate trend through refined styling, colour harmony, and depth.

An atmospheric Nordic still life where smoked reindeer soup of @lapin_liha becomes more than a dish. Soft, sculpting light and restrained styling evoke Lapland’s charm, letting texture, flavour, and story lead the frame. A refined balance of cultural authenticity and commercial precision that feels both grounded and editorial.

It’s the tiny touches that make a glass feel like a festive moment: frost, sparkle, a hint of theatre, and a garnish for your GT with @tanqueraygin that refuses to be ordinary.

These Glögikuulat by @fazersuomi are created along with a creative twist on Finland’s iconic Christmas jelly, Vihreitä Kuulia - same wobble, new warmth, and a little holiday magic.
 Perfect for moments when patience runs out before the glögi heats up. When creating this concept, I decided to wrap them in the warm embrace of a visually playful scene that radiates the essence of this magical season! ✨

The rustic environment perfectly suits these premium quality Mangalitza sausages by @zsokafekete , while being fully aligned with the brand’s visual identity.

A lovely seasonal product by @blossasverige & @viinimaa with such an elegant label design truly deserves a touch of magic!

I chose a rustic environment, natural materials and a warm colour palette that compliments the product of @fazersuomi . The styling supports the visualisation of the ingredients, taste profile and the high-fibre feature and showcases the main packaging, the individual sachets, and the content at both the unprepared & prepared stages.

The @fazersuomi brand, @fazer.aito recently launched this new product group, and I wanted to create my own take - because the debut of the beautiful packaging designs + their yummy content deserves a bold angle.

That’s how autumnal ingredients fall into balance.

Vibrant smoothies for every mood, chilling poolside, and all the hints that summer is here for real. The enjoyment of getting lost in the moment of a lazy holiday, toes in the water, no plans - all in one frame, signalling to slow down a little and enjoy the sunshine.

Vibrant, Midsummer-inspired salad with locally grown herbs, edible flowers and salads from the modern greenhouse and vertical farming facilities of one of Finland’s most recognised brands.

Summer parties call for bite-sized essentials, like these mini sandwiches with a sourdough baguette base, fresh salad, cheese, delicious ham from the featured brand, cocktail tomatoes and cornichons.

This bundle shot is full of summery vibes showcasing locally produced rapeseed oil and its basil and garlic infused variations. Their practical size makes them perfect for versatile use in the kitchen and outdoor BBQ feasts.

Shooting at an overseas location always adds something special, especially when the venue is a floating boutique hotel. This elegantly plated dessert, framed by the unique interior of one of the client's luxury suites, captures the essence of travel, taste, and thoughtful design. This became one of my favourite highlights from the project.

Ever since I saw this beautiful design of this iconic packaging I had this concept in mind. I extended the geometric pattern using the sea salt flakes in order to show the box content and the product in a creative way.

Clear, clutter-free creative direction suits the brand and this particular product, so I featured only the bar & its key ingredients on a mono-colour backdrop with the main branding colour & a playful negative space that is perfect for a logo or creative copy.

I aimed to reveal the deliciousness hidden in this home-delivery bag in an eye-catching way with various actions from splashes, dips and flying sauces.

Hearty breakfast porridge, fresh fruit, berries and biodynamic Finnish honey - this truly sets you up for a productive day!

The internet is packed with various burger levitation photos, but I did not see many variations with a 4-layer cake - so I captured my favourite Black Forest cake this way!