Reka

Csulak

Ever since I saw this beautiful design of this iconic packaging I had this concept in mind. I extended the geometric pattern using the sea salt flakes in order to show the box content and the product in a creative way.

Clear, clutter-free creative direction suits the brand and this particular product, so I featured only the bar & its key ingredients on a mono-colour backdrop with the main branding colour & a playful negative space that is perfect for a logo or creative copy.

I aimed to reveal the deliciousness hidden in this home-delivery bag in an eye-catching way with various actions from splashes, dips and flying sauces.

Hearty breakfast porridge, fresh fruit, berries and biodynamic Finnish honey - this truly sets you up for a productive day!

The internet is packed with various burger levitation photos, but I did not see many variations with a 4-layer cake - so I captured my favourite Black Forest cake this way!

I captured the product with rich textures and vibrant colours to emphasise the artistic take of a well-known Finnish brand on the viral Dubai Chocolate - which became one of the biggest food trends of 2024.

This dramatic capture is full of action and beautiful textures and has been used to wish a happy and successful 2025 to everyone seeing it.

Beautifully decorated tree, fairy lights, festive cosiness and, of course, delicious chocolate: the essence of Christmas Magic in one picture!

In the heart of the Finnish forest, where the air is pure and the flora thrives in untouched harmony, bees collect nectar from an array of Nordic plants. The black and gold hues mirror the forest's deep shadows and radiant sunlight, creating a visual symphony that celebrates the sweet, healing golden elixir that only nature can provide in the form of this biodynamic honey.

A new product’s marketing normally involves a decent amount of education and inspiration, but in this case, thanks to Lingoncello’s traditionally Italian zesty sister, you immediately know what to expect and how to use it.

To make this Nordic forest-inspired environment for the drink, I built a set in my studio, using real plants, berries, flowers, moss, wood, rocks, tree barks and other natural textures.

Commercial projects does not always require brand new direction. Sometimes the photographer’s expertise lies within producing a fresh set of visuals in harmony with an existing image bank. Hence, I styled this shot along with the brand’s clean commercial aesthetics, but of course, I had to bring it a few steps further and incorporate an eye-catching action + levitation magic.

When a product's creative flavour calls for celebration, you must bring it to the next level with sprinkles! A lot of sprinkles!

This product shoot highlights the branding and product colour palette along with a hint of the flavour experience while celebrating the great packaging design.

I love to style monochromatic images and I also enjoy to use the power of repetition with variation - this end result is a perfect reference for both, 2in1!

The best way to emphasize the beautiful product design and the light texture of this heavenly whipped cream is to bring it above the clouds!

Showing the possible end-use of food products in the form of delicious, yet simple recipes can inspire the target audience way more successfully than a clean shot of the packaging. Recipe inspirations are also a way for brands to provide additional value to their customers.

Bananas are one of the raw ingredients that can tell a visual story by adopting a role or personality. This scene works as a visual CTA by signalling many important commercial messages simultaneously to the target audience - yet still being fun!

This photo is a result of a great project featuring a Homemade Gin Kit. This particular capture aims to serve as an inspiration and highlight for the end use in the form of this beautifully garnished Gin Tonic. The styling emphasises the experience and the process of making home-infused gin, and the colour palette refers to the product name "Purple Haze".

I shot a similar chain-reaction scene with honey and spoons, back in 2019. That photo has been digitally presented in London's Mall Galleries and I still remember how much fun I had while figuring out the concept and building the set for the honey shot, and what a huge achievement the recognition was - one of the first wins of my career… so I decided to revisit the concept now and turn it into this action shot.

I was thinking a lot about what type of garnish I’d love to add to this Cosmo that will emphasize the zesty theme instead of stealing the attention away from it... so I created these orange peel butterflies inspired by my tattoo.